Our collaboration with Propel Impact, led by Executive Director, Cheralyn Chok, demonstrates how advanced interviewing technology can significantly elevate an organization's ability to recruit and nurture talent in a way that is more accessible to candidates.

At Ribbon.ai, we believe meaningful connections and targeted engagement drive transformational impact. Our collaboration with Propel Impact, led by their Executive Director, Cheralyn Chok, demonstrates how advanced interviewing technology has helped them assess candidates in a way that reduces barriers to the youth applying for Propel programs.

About Propel Impact

Founded to advance workforce development for the impact and sustainability sectors, Propel Impact is the talent pipeline for Canada's social impact ecosystem. Propel has trained hundreds of individuals through immersive experiences, including their Impact Consulting Fellowship and the Propel Impact Analyst Program. Together, these programs have placed talented youth within impact-driven organizations, providing hands-on experience, professional growth, and networking opportunities.

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The Challenge

As Propel Impact’s Analyst Program grew, operational complexity followed. Cheralyn and her team faced increasing challenges in efficiently screening hundreds of applicants, maintaining personal and high-quality candidate experiences, and effectively matching candidates with suitable organizations for projects and internships.

Historically, Propel relied on written assessments to understand candidates’ experiences and interests. With the rise of ChatGPT, written applications have become harder to assess the quality and effort of candidates. Simultaneously, for candidates not using GenAI to craft their responses, written applications can be onerous.

Ribbon.ai’s Solution

The Propel Impact team partnered with Ribbon.ai to replace the bulk of their written assessments with a simple, four-question video interview, implementing Ribbon’s cutting-edge AI interview solution. Using Ribbon.ai in a way that is tailored to Propel’s recruitment needs, Propel Impact was able to:

• Efficiently Screen Candidates: Automatically screen large volumes of analyst applications using conversational, human-like AI interviews, dramatically speeding up candidate assessment.
• Develop Instant Candidate Summaries: Quickly review automated interview summaries to easily identify top talent and ensure the best possible analyst placements.
• Offer Multilingual Interview Capabilities: Offer interviews in multiple languages, ensuring accessibility and inclusivity for diverse applicants across Canada.
• Enable Flexible Scheduling: Provide candidates the convenience of interviewing anytime, significantly enhancing the candidate experience and reducing recruitment bottlenecks.

The Results

Ribbon.ai’s interviewing technology transformed Propel Impact’s recruitment process, achieving impressive outcomes:

• 40% reduction in time-to-hire, enabling Propel Impact to swiftly secure top talent.
• 30% increase in candidate satisfaction scores, driven by a seamless, flexible interview experience.
• Improved accuracy in placements: Candidates matched with host organizations showed stronger alignment of skills and interests.

“Ribbon.ai has revolutionized how we recruit. Rather than relying on written applications to screen prospective Fellows and Analysts, Ribbon has allowed us to get to know them in a more personable and accessible way. By using Ribbon.ai and reducing our reliance on written assessments, we have been able to gauge candidates’ genuine interest and passion in a way that also makes recruitment more fun.”
- Cheralyn Chok, Co-Founder & Executive Director, Propel Impact

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Looking Ahead

Propel Impact is increasing access to their learning programs across Canada. With Ribbon.ai as their trusted recruitment partner, Propel’s vision of equipping every impact-first organization with exceptional talent becomes increasingly achievable. This partnership highlights how innovative interviewing technology can amplify impact at scale.

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